Artist: BoYGoLD

Track: The Beat

Taken From: Where I Stand Single

Released: September 2013

It grabs you first time because….

…Some music really just does give you a great big slap in the face. BoYGoLD’s definitely does that. The Beat is an upbeat synth-pop tune, with slightly dark distorted synths. Overall though the entire thing is mostly just confusing. I watched the entire video twice and have absolutely no idea where the last six minutes and forty six seconds of my life just went. I can’t decide if I love it or loathe it. BoYGoLd will divide the crowds, no doubt, as he’s started by dividing me.